Long-form assets
Case studies and e-books
I’ve researched, authored, and co-authored long-form B2B assets for ITDM and dev DM audiences—specializing in topics such as developer productivity, cloud solutions, and AI adoption. To create these assets, I’ve successfully partnered with teams of strategists, subject matter experts, product marketing managers, designers, and developers in every stage of the content production cycle.
Nonbranded SEO articles
I’ve delivered numerous successful nonbranded long-form informational pages designed to capture organic search traffic for audiences high in the marketing funnel. This well-researched topical content provides educational information at various elevations, resulting in positive outcomes of boosted organic search, SERP rankings, and conversion rates.
