Brand and hero web copy

Azure brand refresh 2023

As part of a team of designers, brand strategists, and writers, I worked on the brand identity refresh for the Microsoft Azure cloud platform. I co-authored the Azure tagline and authored the brand hero statement and brand manifesto. I’m a lead contributor for the monthly home page headlines and I also developed and wrote the Azure global infrastructure home page in collaboration with highly matrixed teams of stakeholders across marketing, development, and web strategy.