UX/UI research and writing

Audience research
and copy testing

As a top contributor with an in-house UX testing team of writers, editors, and strategists, I designed, built, and analyzed nearly two hundred qualitative user tests to test copy choices. I used this data to determine best practices as I partnered with stakeholders to shape their messaging into compelling copy that would resonate with their audience and inspire action.

I also executed qualitative and quantitative testing in collaboration with internal product teams to test and write UI copy for high revenue-producing interfaces, including projects such as the Azure free account signup, global navigation on Azure.com, and Microsoft Copilot, as well as the highly profitable Azure VM selector—a tool that helps users find the best virtual machines for their workloads and business needs.