Relationship management and email

Respect the inbox

I’ve written thousands of marketing emails for large brands—sent to millions of recipients, with a proven track record of high engagement and click-through rates that drive adoption. My approach to successful nurture and relationship management emails is to put myself in the readers’ shoes, understand their needs and mindset, and respect their time and intelligence. I always make sure an email provides value—and successful outcomes, whether measured in open rates, product adoption, upgrades, usage, retention, or sentiment—will follow from there.